A New Group of Savers is Forming
This slogan, "A new group of savers is forming," is based on behavioral science research on positive identity notions. It also includes a photo of the property where this FSS program is offered, which residents will recognize as their own.
Surround Sound Marketing Checklist
Use this checklist to identify new ways to conduct FSS program outreach. Compass recommends choosing multiple approaches in order to achieve a "surround sound" approach.
Every Dream Worth Building Takes Effort
In this postcard, the images depict an FSS participant's potential homeownership goal. The design is simple and doesn't focus on program requirements.
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