A New Group of Savers is Forming

This slogan, "A new group of savers is forming," is based on behavioral science research on positive identity notions. It also includes a photo of the property where this FSS program is offered, which residents will recognize as their own.

 

Related Resources

Surround Sound Marketing Checklist

Use this checklist to identify new ways to conduct FSS program outreach. Compass recommends choosing multiple approaches in order to achieve a "surround sound" approach.

Every Dream Worth Building Takes Effort

In this postcard, the images depict an FSS participant's potential homeownership goal. The design is simple and doesn't focus on program requirements.

Saving For Your Child's Education

Offering workshops on specific topics such as education planning are an excellent way to meet the needs of participants in your FSS program and reengage with residents with whom you may be out of touch.